Google and NBA partnered with Jam3 and MediaMonks to design the future of sports entertainment: an immersive, multiplayer 3D world inside the official NBA app for fans.

Case Study
AboutInside Pixel Arena, fans can customize their avatar in futuristic street-style looks, reenact legendary NBA plays and play mini-games against other fans to unlock new exclusive merchandise.

The expansive world updates weekly with the latest NBA action for fans to create, play, and celebrate.
  • Made at Jam3
  • Year 2023